Allan Mason                                                                                          Marketing Specialist | Outsourced Chief Marketing Officer

Allan Mason Web Cropped

Major Corporate Achievements:

  • Developed and implemented the Regional Market-Entry Strategy for P&G, SE Asia.
  • Developed and implemented the Regional Business Strategy for Wellcome Pharmaceuticals, SE Asia.
  • Developed and implemented the Digital Strategy and market corrections for Telstra/Sealord, Australia and Bristol Myers Squibb, SE Asia.
  • Developed and implemented the Digital Media and Brand Strategy for Shinsei Bank, Japan.
  • Developed and implemented the Strategy to grow Credit Cards for Citibank across the Region.
  • Developed and implemented the strategy for Citibank Regional “CitiGold”, across Asia.
  • Developed the Brand/Vision and Values and Employee (7,000) Integration at Shinsei Bank, Japan.

Freelance Consulting Achievements:

  • SMEs’, Australia, Business Transformation
  • NRMA, Australia, Loyalty Program.
  • Singapore Dept. of Health, Health Rewards Program.
  • “SPORT”, Australia, Secure on line Payments.
  • Mastercard, Global, Brand Positioning.
  • NETS, Singapore, Electronic Payments.
  • “Simputer”, Global, Computer Brand Building & Product Utilization.

Government Experience:

Country Manager, Trade and Investment (Australia/New Zealand/Singapore) for Scottish Development International