ATS Episode 7: How to get funding for marketing.

July 5, 2016 — by Admin
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Are you struggling to get funding for marketing? John Hagerty and Joven Demonteverde of the Be Business ‘Ask the Strategist’ sat down with Eliza Dawes of ‘6WC’ to discuss how to do so.

Background to Eliza’s question:

  • ‘6WC’ is a 6-week health and fitness challenge, that includes personal training, group exercises, nutrition plans and recipes, customers come onto the website, Eliza finds a trainer within their area, then a group forms from there, the nutritional content is delivered via email and personal training and group exercises are delivered face to face
  • Eliza launched her business 10 months ago, she has had some great feedback on the product, but in terms of marketing she is unsure on whether she should get an equity raise in terms of getting an investment or whether she should market the business through the limited marketing budget her business has.

Eliza wants to grow her business significantly in the next 12-24 months but she is unsure on how she should go about marketing her business. John and Joven provide her with the right marketing strategies that will allow her to grow her business successfully in that period of time.

Different Discussion topics included:

  • Marketing Strategies
  • Business Growth
  • Funding

After John and Joven provided her with a range of marketing strategies and strategic advice, Eliza was very happy with the responses she was given and when asked if her question was answered she stated “you certainly did.”

Filed Under: Ask the Strategist, Marketing, Finance