Linda Gunek of ‘By Design Graphics & Print’ sat down with John Hagerty and Joven Demonteverde of the Be Business ‘Ask the Strategist’ team to discuss the most effective methods of selling a premium business to business service.
Background to Linda’s question:
- Linda’s business is a graphic design business that sells to any business that’s requiring marketing collateral
- They are trying to promote themselves as a solution provider so that small publishers don’t have to employ graphic designers, they can turn to them as they provide a complete service including the production management of their magazine
- They want to do the graphic design for those magazines but they also want to take all the production hassles away from them
Linda wants to successfully promote her business to the publishing industry, specifically magazines but she is unsure on how to do so. John and Joven provide her with the right strategic advice and strategies that will allow her to successfully reach her target audience.
Different discussion topics included:
- Production Management
- Graphic Design
After John and Joven provided her with the right strategies and advice, Linda was happy with their responses and when asked if her question was answered she stated “you have, thank you.”