ATS Episode 19: Is remaining company owned or franchising the best strategy for the expansion of your business.

August 3, 2016 — by Admin
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On the 31/07/14 Peta Howlett of ‘Studio Exclusive’ asked John Hagerty and Dominic Dirupo of the Be Business ‘Ask the Strategist’ team “what’s the best strategy for the expansion of my business e.g. franchising, stay company owned?”

Background to Peta’s question:

  • Studio Exclusive is a pole & fitness studio
  • Peta has opened up her second studio now and wants to continue to grow by opening another studio in a year’s time

Now that she has opened up her second studio, Peta is unsure whether she should franchise or stay company owned and whether she should branch out further, location wise. John and Dominic provide her with the right strategic advice that will allow her to make a well informed decision for her business.

Different discussion topics included:

  • Franchising
  • Branding
  • Business demand

After John and Dominic provided her with a variety of responses in relation to business expansion, Peta was happy with their responses and stated “yeah, you guys really brought up some ideas that I never considered, that was awesome.”

Filed Under: Ask the Strategist, Growth Strategies