ATS Episode 30: How to get potential clients to understand and appreciate the difference between your company and other companies in the same marketplace.

July 27, 2016 — by Admin
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On the 23/10/14 Bev Barnfather of ‘Ladybird Gifts,’ a gift advisory service asked John Hagerty and Sukesh Ned of the Be Business ‘Ask the Strategist’ team “How do I get potential clients to understand and appreciate the difference between Ladybird Gifts and other Gift companies in the marketplace?”

Background to Bev’s question:

  • Bev is the owner and director of ‘Ladybird Gifts’
  • It’s an advisory service that helps companies retain their clients, its not a transactional service
  • They want to teach their clients how to build a relationship with their clients (their key point of difference)
  • Struggles to get that key differentiation in the marketplace

Bev is struggling to demonstrate the key difference ‘Ladybird Gifts’ brings to the marketplace. John and Sukesh provided Bev with different marketing tactics that will keep her current audience engaged, attract potential clients and it will also allow those potential clients to understand the significant difference ‘Ladybird Gifts’ provides.

The different discussion topics include:

  • Market differentiation
  • Attraction/engagement/sales (pipeline) marketing

At the conclusion of the interview Bev was content and confident about the advice she received and when asked if her question was answered, she replied by stating, “absolutely, thank you very much gentlemen, I really appreciated that and we have strategies and I’m looking forward to updating you with those.”

Filed Under: Ask the Strategist, Sales