ATS Episode 31: How do you increase the awareness, importance and value of an industry.

August 3, 2016 — by Admin
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On the 30/10/14 Scott Dredge of ‘Innovative Air Solutions,’ a commercial air conditioning company asked John Hagerty and Joven Demonteverde of the Be Business ‘Ask the Strategist’ team “How do you increase the awareness, importance and value of an industry that is so critical yet so invisible (air conditioning)?

Background to Scott’s question:

  • Business Development Officer
  • Commercial air conditioning company
  • Wants to differentiate his business

Scott wants to differentiate his air conditioning business in comparison to other air conditioning companies. By doing so he wants to allow consumers to be more aware of the importance and value of air conditioning but is currently unaware of how to do so. John and Joven provide him with different alternatives on how to consult and attract further consumers.

Different topics discussed include:

  • Customer consulting
  • WHS
  • Business productivity
  • Sales team

After John and Joven provided him with effective strategies, Scott was happy and convinced after his question was answered and stated “fantastic guys.”

Filed Under: Ask the Strategist, Marketing